HBO Max worked with VIRTUE and La Reyna to develop the visual identity and unveil the new brand initiative for latinx audiences. Pa’lante! was created for sharing new voices and driving awareness to culturally relevant programming across HBO Max. With the help of HBO talent we launched by showcasing Latinx storytelling across film, music, comedy and beyond.
+ Made with the team at Virtue GCD: Tyler Pierce / CD: Lauren Kusmierczak / ACD Art: Kyle Lynah / Copywriter: Philip Braun / Design Director: Nicholas Jackson / Sr. Designer: Paul Abood / Producer: Ken Kitch, Jenn Gore and many others.