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We repositioned PayDay as a “naked” candy bar, free of chocolate, but loaded with lots of tasty peanuts and caramel. The spot reversed a seven-quarter sales decline. So... sex sells, right? Stand Tall.

+ Made with the team at Arnold
ECD: John Staffen / CD & Copywriter: Thom Baginski / Sr. Art Director: Kyle Lynah /  Producer: Adam Perloff / Director: Ryan Dunn / CG Animation: Charlex and many others.