In 2015, we knew we needed to reposition the classic but staid PayDay bar. A candy bar with no chocolate coating, but loaded with lots of tasty peanuts and caramel, we embraced the “nakedness” for a crude comedic TV commercial. The spot reversed a seven-quarter sales decline.

+ Made with the team at Arnold
ECD: John Staffen / CD & Copywriter: Thom Baginski / Sr. Art Director: Kyle Lynah /  Producer: Adam Perloff / Director: Ryan Dunn / CG Animation: Charlex and many others.