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VIRTUE


Refreshed the visual identity of the creative agency, VIRTUE. The brand refresh included  logos, design system, internal templates, social and digital. Visit Website ↗



Delta Airlines


Delta came to VIRTUE on the back of our holiday campaign for an overarching approach to their retail marketing in 2024. We came up with the branding, photography, design elements, and tonal approach for their tent-pole sales in summer and winter. Our approach favored simplicity with a natural, minimal editorial feel. We created a bright and light visual style to showcase Delta’s diverse travel offerings. Unique travel stamps added details to travel moments in a fun and playful way.


Enjoy the Air Holiday Campaign

VIRTUE created Enjoy the Air, a campaign for Delta’s premium cabins. In it, we invited passengers to reframe how they think about travel, showing that in a Delta Premium cabin, the flight is something to savor, not sit through. For the campaign’s initial launch, we created a suite of holiday campaign assets that encourage shoppers to upgrade their own travel for the holiday season, or give the gift of elevated travel to loved ones.


The ask was to craft a mid-lower funnel campaign to drive premium trial and gift card purchases during the holiday. +20M SkyMiles Members led to a +10% increase in Cyber Monday revenue compared YoY. Delta’s most successful Cyber Monday launch to date and our Enjoy The Air creative resulted in 4.4x higher engagement on the Delta homepage.

Made with the team at Virtue
RETAIL 2024 // ECD: Heather McTavish / CD/Design: Kyle Lynah / ACD-Copy: James Santiago / ACD-Art: Kat Broydo / Designers: Sarah May, Daniel Hong / Producer: Amanda Stroud-Amory / Photographer: Amanda Fordyce and many others.

ENJOY THE AIR // ECD: Heather McTavish / CD/Design: Kyle Lynah / Copywriters: Shakyra Moore, Will Stallmeyer / ADs: Lena Laque-Almond, Joe Ferraro / Designer: Daniel Hong / Executive Producer: Ken Kitch / Producer: Kara Bello / Production Co: Untold Studios / Photographer: Rosie Matheson / Retoucher: Kaia Zak and many others.

poppi — Soda Thoughts


For our second campaign with poppi, we encouraged soda drinkers to stop overthinking it. We debuted our 60-sec spot in an iconic moment for thinking about soda—Super Bowl LIX. Our hero spot dives into familiar soda moments, seeing people stuck in their own decision paralysis over which soda is the right choice for them. Until some influencers help them break free from their indecision with poppi—the soda with 5g or less of sugar.

Made with the team at Virtue
ECD: Heather McTavish / GCD: Nari Kim / CD/Design: Kyle Lynah / Sr. Copy: Shakyra Moore / Sr. AD: Lena Laque-Almond / EP: Celia Williams / Director: Dave Meyers / EP: Dave Bernstein / Photographer: Cassidy Meyers / Production Company: Radical Media / Editor: Eddie Ringer @ Cartel and many others.

Fontal Lobe

︎︎︎ Fontal Lobe is a handwritten typeface made in collaboration with Thom Baginski, creative director and copywriter. When Thom had brain surgery, he lost a tumor, but gained a unique style of handwriting. Working together, we turned his handwriting into a typeface and created designs that showcase his humor and handwritten type. Over 200+ characters of Thom’s handwriting were translated into a three-weight font family. Using OpenType features the typeface has some fun, semi-randomization with tons of alternate letters.
Mark

Google Chrome


In the decade since Chrome was born, the internet’s changed a lot and so has the world. Google came to us for their first campaign in eight years and we launched a campaign called Don’t Be A Browser. An anthem for the web to stop scrolling and browsing and instead harness the power of Chrome to do more in their world. I helped lead creative development as well as art direction and executed the idea across videos and social.

Made with the team at Virtue

ECD: Trent Rohner / CD/Copy: Andy Verderosa / CD/Design: Kyle Lynah / ACD Art: Mary-Grace Moseley / Sr. Creatives: Jackie Saldano, Jenn Hubbard, Madeline Leary / Design: Jess Saesue / Producer: Jenn Gore / Director: The Malloys / VFX: Framestore / Editor: Gary Knight and many others.