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Logitech — Allyson Felix



Allyson is a decorated track and field sprinter, an entrepreneur, a mother, an advocate for mothers on and off the track, a five-time recipient of the Jesse Owens Award, a record-setting winner of 11 Olympic medals. She’s started a shoe brand made designed by women for women called Saysh and she is also the embodiment of the Logitech’s Defy Logic ethos. She has turned old logic on its head and carved her own path in the world, all while empowering others to do the same for themselves.




Along with the ad running during the Tokyo Summer Olympics, we created a short 2 min documentary all about Saysh’s story with Logitech’s support and partnership for Vice.com.



+ Made with the team at Virtue
CD: Heather McTavish / ACD/Art: Kyle Lynah / Copywriter: Will Stallmeyer, Heather McTavish / Art Director: Joe Ferarro / Designer: Mel Hayes / Producer: Ken Kitch / Director: Bianca Poletti / DP: Corey C. Waters / EP: Jackie Calleiro / Production Company: Epoch Films / Editor: Nina Sacharow and many others.