Delta — Retail














Enjoy the Air
VIRTUE created Enjoy the Air — a campaign for Delta’s premium cabin products that focuses on the emotional benefits of flying premium in a category that often focuses on functional benefits only. In it, we invited passengers to reframe how they think about travel, showing that in a Delta Premium cabin, the flight is something to savor, not sit through. For the campaign’s initial launch, we created a suite of holiday campaign assets that encourage shoppers to upgrade their own travel for the holiday season, or give the gift of elevated travel to loved ones.














↳ ENJOY THE AIR // ECD: Heather McTavish / CD/Design: Kyle Lynah / Copywriters: Shakyra Moore, Will Stallmeyer / ADs: Lena Laque-Almond, Joe Ferraro / Designer: Daniel Hong / Executive Producer: Ken Kitch / Producer: Kara Bello / Production Co: Untold Studios / Photographer: Rosie Matheson / Retoucher: Kaia Zak and many others.