Delta came to VIRTUE on the back of our Enjoy the Air campaign for an overarching approach to their retail promotions in 2024. We came up with the branding, photography, design elements, and tonal approach for their tent-pole sales in summer and winter. Our approach favored simplicity with a natural, minimal editorial feel. We created a bright, playful visual style to showcase Delta’s diverse travel offerings. Unique travel stamps added important details to candid, casual travel moments in a fun, lighthearted way.
