In 2017, Jergens asked us to create new commercials for a range of products. For this round of the campaign, we introduced Leslie’s daughter Maude to the Jergens family. We developed some humorous mother–daughter moments with a combination of charm and embarrassment. Oh, moms.
For summer, we looked to use prime tanning season as the perfect time to share a better way to get sun-kissed color. We created TV & online content for Natural Glow moisturizers that created a little sunshine all on its own.
With the first iteration of the Jergens campaign, we sent Leslie Mann on a mission to help others know more about Jergens. Upon launch, sales were up across the brand for the first time in Jergens’ history. That's right, we made history.
+ Made with the team at Arnold
ECD: Kate Murphy / CD: Chris Chao, Katie Young / ACD Art: Kyle Lynah / Producer: Katie Olsen / Director: Bryan Buckley / CGI: Picture Production Company London / Editor: Jeff Ferruzzo and many others.