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John Frieda              



While at Arnold NY, we created a global campaign for John Frieda. The campaign set out to defy category norms of perfect hair and monotonous claims. Instead embracing a brand promise of partnership, an editorial look and feel, and a provocative tone of voice.



+ Made with the team at Arnold
ECD: Kate Murphy, Kate Wadia / CD: Chris Chao, Katie Young / Sr. AD: Kyle Lynah / AD: Baylee Shurman, Sara Easterling / Producer: Katie Olsen / Director: Jean Pierre Philippot / VFX: Consulate, Jogger Studio / Editor: Emily Speigelman, Akiko Iwakawa and many others.