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Poppi — 2024


Poppi came to VIRTUE for their debut anthem commercial for Super Bowl LVIII. Our spot celebrated a new era for soda, emphasizing Poppi’s vibrant, modern approach. The nostalgic, synth sounds of “Only You” by Yaz perfectly introduced the brand to new fans.


Made with the team at VIRTUE
ECD: Heather McTavish / CD/Design: Kyle Lynah / Copy: Will Stallmeyer, Shakyra Moore / Art: Joe Ferarro / Executive Producer: Kara Bello / Director: Agostina Galvez / Production Company: RadicalMedia / Post: Whitehouse & Carbon / Editor: Sam Puglise-Kipley / Asst. Editor/VO: Cailin Curry and many others.