Choosing whether to have a soda can be a complicated decision. That’s why for our second campaign with poppi, we encourage soda drinkers everywhere to stop overthinking it. We debuted our 60-sec spot in an iconic moment for thinking about soda—Super Bowl LIX. And it worked. Our spot ended up being the Most Impactful Ad during the big game, earning the #1 spot in Buzz, Ad Awareness, and Consideration (YouGov).
Our hero spot dives into familiar soda moments, seeing people stuck in their own decision paralysis over which soda is the right choice for them. Until some influencers help them break free from their indecision with poppi—the soda with 5g or less of sugar.
