https://kylelynah.com Kyle Lynah - Design & Creative Direction Sat, 21 Mar 2026 20:30:37 +0000 https://kylelynah.com en https://kylelynah.com/about Mon, 28 Oct 2019 14:45:37 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/about <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/5e209d0307cbb5453a82026c9789dd86f3632f5a11975c7b71286a81d17a49f2/kyle-headshot-24.png" data-mid="248703209" border="0" data-scale="95" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5e209d0307cbb5453a82026c9789dd86f3632f5a11975c7b71286a81d17a49f2/kyle-headshot-24.png" /> A Little About Me I’m a creative director and designer working in New York. I’ve worked in branding and creative agencies for 15 years, specializing in art and design direction, branding, typography and visual storytelling. I work with clients and collaborate with freelancers, studios, production companies and agencies. I went to Rochester Institute of Technology for graphic design, worked at a letterpress shop in college and fell in love with typography. From there, I’ve continued my passion for design, ads, building brands and brainstorming ideas. ︎ &nbsp;&nbsp; ︎ Experience VIRTUECreative Director, 2021 – PresentACD — Art, 2018 – 2021Freelance – 2018 Arnold NYAssociate Creative Director — Art Director, 2011 – 2017 Education Rochester Institute of TechnologyGraphic Design, 2006 – 2010Bachelor’s of Fine Arts Clients Adidas / Clinique / Delta Airlines / Gallo / GM Chevrolet / Google / HBO / Hershey’s / Jergens / John Frieda / Logitech / L’Oréal / NYU Langone / Poppi / Ryze / Target / Unilever and others https://kylelynah.com/intro-1 Mon, 22 Apr 2024 14:51:58 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/intro-1 Creative Director @&nbsp;virtue Living &amp; Working in ny ︎︎︎Human working in a creative agency specializing in design and art direction. Primarily working on crafting art and stories for client projects and brands. ︎&nbsp;︎ https://kylelynah.com/all-work-title Wed, 11 Mar 2026 04:06:46 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/all-work-title view all work https://kylelynah.com/VIRTUE Sat, 21 Mar 2026 20:30:37 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/VIRTUE VIRTUE Refreshed the visual identity of the creative agency, VIRTUE. The brand refresh included the site, logos, design system, internal templates, and social.&nbsp;Visit Website ↗ Next Project https://kylelynah.com/poppi-2025 Wed, 16 Jul 2025 20:55:08 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/poppi-2025 poppi — Soda Thoughts For our second campaign with poppi, we encouraged soda drinkers to stop overthinking it. We debuted our 60-sec spot in an iconic moment for thinking about soda—Super Bowl LIX. Our hero spot dives into familiar soda moments, seeing people stuck in their own decision paralysis over which soda is the right choice for them. Until some influencers help them break free from their indecision with poppi—the soda with 5g or less of sugar. <img width="960" height="1200" width_o="960" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1d493a58b88eb6e977384a59af12139d709d0f21eff2f9f0c9a5cd7bc378dee7/poppi_2025_SuperBowl_PR_gif.gif" data-mid="235932843" border="0" src="https://freight.cargo.site/w/960/i/1d493a58b88eb6e977384a59af12139d709d0f21eff2f9f0c9a5cd7bc378dee7/poppi_2025_SuperBowl_PR_gif.gif" /> <img width="1334" height="2000" width_o="1334" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f993141aec964b5f11fe49a304455ada068eacf3d0e3d5b849a1d75a8feb3660/20241022_Poppi_CassidyMeyers_DriveThru_0753.png" data-mid="235995902" border="0" src="https://freight.cargo.site/w/1000/i/f993141aec964b5f11fe49a304455ada068eacf3d0e3d5b849a1d75a8feb3660/20241022_Poppi_CassidyMeyers_DriveThru_0753.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/726a8745930bbf8770dee8115cbeccf6817ee0ec094dd0d49c58f6fe11786b83/Diner_Sip_30.png" data-mid="248735627" border="0" src="https://freight.cargo.site/w/1000/i/726a8745930bbf8770dee8115cbeccf6817ee0ec094dd0d49c58f6fe11786b83/Diner_Sip_30.png" /> <img width="2300" height="1353" width_o="2300" height_o="1353" data-src="https://freight.cargo.site/t/original/i/2b2c4bf38c11dd4da518e88a3b17381c88881283a8128dc6b8d9584201ac7183/Diner_Booth_Girls.png" data-mid="248735467" border="0" src="https://freight.cargo.site/w/1000/i/2b2c4bf38c11dd4da518e88a3b17381c88881283a8128dc6b8d9584201ac7183/Diner_Booth_Girls.png" /> <img width="1500" height="2100" width_o="1500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/5e369c263c8f80ad091767262076c1504b4f3be7f582efb50ca7714bd79e8842/20241022_Poppi_CassidyMeyers_House_Product_0335.png" data-mid="248735462" border="0" src="https://freight.cargo.site/w/1000/i/5e369c263c8f80ad091767262076c1504b4f3be7f582efb50ca7714bd79e8842/20241022_Poppi_CassidyMeyers_House_Product_0335.png" /> <img width="1445" height="2000" width_o="1445" height_o="2000" data-src="https://freight.cargo.site/t/original/i/12f6622ef70a8ed1019bce5b0da54ab746c03ec5c408313b5f2746aa5ba1dff6/20241022_Poppi_CassidyMeyers_Theater_0588.png" data-mid="248735464" border="0" src="https://freight.cargo.site/w/1000/i/12f6622ef70a8ed1019bce5b0da54ab746c03ec5c408313b5f2746aa5ba1dff6/20241022_Poppi_CassidyMeyers_Theater_0588.png" /> Made with the team at Virtue ECD: Heather McTavish / GCD: Nari Kim / CD/Design: Kyle Lynah / Sr. Copy: Shakyra Moore / Sr. AD: Lena Laque-Almond / EP: Celia Williams / Director: Dave Meyers / EP: Dave Bernstein / Photographer: Cassidy Meyers / Production Company: Radical Media / Editor: Eddie Ringer @ Cartel and many others. Next Project https://kylelynah.com/fontal-lobe Sun, 06 Dec 2020 17:41:50 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/fontal-lobe Fontal Lobe ︎︎︎ Fontal Lobe is a handwritten typeface made in collaboration with Thom Baginski, creative director and copywriter. When Thom had brain surgery, he lost a tumor, but gained a unique style of handwriting. Working together, we turned his handwriting into a typeface and created designs that showcase his humor and handwritten type. Over 200+ characters of Thom’s handwriting were translated into a three-weight font family. Using OpenType features the typeface has some fun, semi-randomization with tons of alternate letters. <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/00dd343f80a52dc501a6ee60450601271bc1590a4331cf94962080d075402c84/Artboard-4.png" data-mid="209402510" border="0" src="https://freight.cargo.site/w/1000/i/00dd343f80a52dc501a6ee60450601271bc1590a4331cf94962080d075402c84/Artboard-4.png" /> <img width="1440" height="720" width_o="1440" height_o="720" data-src="https://freight.cargo.site/t/original/i/b8aba8fc37ecc15dbd7e890684df3b766f44c8dbb1bdd0ffd249ddf03c656fcd/myfonts_7.png" data-mid="209402514" border="0" src="https://freight.cargo.site/w/1000/i/b8aba8fc37ecc15dbd7e890684df3b766f44c8dbb1bdd0ffd249ddf03c656fcd/myfonts_7.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/018b3e8699152f9e2156af91850a2bcab70170a461be10f6384e9028f2fe9eed/Artboard-12.jpg" data-mid="97520823" border="0" src="https://freight.cargo.site/w/1000/i/018b3e8699152f9e2156af91850a2bcab70170a461be10f6384e9028f2fe9eed/Artboard-12.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f997b630950a9fbc62db2a2970d3bfd3590b2ad3d1ec27961b6b134c70e6c8e/Artboard-1-copy-2.jpg" data-mid="97520818" border="0" src="https://freight.cargo.site/w/1000/i/1f997b630950a9fbc62db2a2970d3bfd3590b2ad3d1ec27961b6b134c70e6c8e/Artboard-1-copy-2.jpg" /> <img width="1440" height="720" width_o="1440" height_o="720" data-src="https://freight.cargo.site/t/original/i/f1a1eff6947639013fb9696d39594b634e0a9d10200cafee68eb10eca75f21be/myfonts_1.png" data-mid="149664181" border="0" src="https://freight.cargo.site/w/1000/i/f1a1eff6947639013fb9696d39594b634e0a9d10200cafee68eb10eca75f21be/myfonts_1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/508bbac8b30617eda9c409353f3a7210746494e6d36516e55971ff65b391867b/Artboard-11.jpg" data-mid="97520822" border="0" src="https://freight.cargo.site/w/1000/i/508bbac8b30617eda9c409353f3a7210746494e6d36516e55971ff65b391867b/Artboard-11.jpg" /> <img width="1002" height="668" width_o="1002" height_o="668" data-src="https://freight.cargo.site/t/original/i/49d28605f159125fbcf796586ac36935f50dbb2ce0032c5d6c1e596cad22bf34/helloworld.gif" data-mid="91229717" border="0" src="https://freight.cargo.site/w/1000/i/49d28605f159125fbcf796586ac36935f50dbb2ce0032c5d6c1e596cad22bf34/helloworld.gif" /> <img width="373" height="852" width_o="373" height_o="852" data-src="https://freight.cargo.site/t/original/i/08aff3fb139caa4a2af95860bebc7667d4f8168bc34869caf29480c3762b5569/FL_receipt.jpeg" data-mid="184589397" border="0" src="https://freight.cargo.site/w/373/i/08aff3fb139caa4a2af95860bebc7667d4f8168bc34869caf29480c3762b5569/FL_receipt.jpeg" /> <img width="3200" height="2248" width_o="3200" height_o="2248" data-src="https://freight.cargo.site/t/original/i/45c09fa28a8e2de6a42f78fede690bbbb43eda36592c5a649b709f00b5bddb34/site-specimens-fontal-lobe.png" data-mid="91229749" border="0" src="https://freight.cargo.site/w/1000/i/45c09fa28a8e2de6a42f78fede690bbbb43eda36592c5a649b709f00b5bddb34/site-specimens-fontal-lobe.png" /> <img width="1156" height="1802" width_o="1156" height_o="1802" data-src="https://freight.cargo.site/t/original/i/01e2e87e131b3b380df5bae85787a737a4ffec804a23a4fd644f79bf4537154a/set.png" data-mid="107690612" border="0" src="https://freight.cargo.site/w/1000/i/01e2e87e131b3b380df5bae85787a737a4ffec804a23a4fd644f79bf4537154a/set.png" /> <img width="1294" height="1880" width_o="1294" height_o="1880" data-src="https://freight.cargo.site/t/original/i/704ab4c4a5e8f5e0e9d6ee08ea83a0cc2e166dd33749239801949b3ef1d46fe3/cat_flyer2b-sm.png" data-mid="107690657" border="0" src="https://freight.cargo.site/w/1000/i/704ab4c4a5e8f5e0e9d6ee08ea83a0cc2e166dd33749239801949b3ef1d46fe3/cat_flyer2b-sm.png" /> <img width="1158" height="1802" width_o="1158" height_o="1802" data-src="https://freight.cargo.site/t/original/i/ed255a42010d8983e17ddac2c368d5cfa195db9fa342e4900de7efe01f54611f/hammer.png" data-mid="107690610" border="0" src="https://freight.cargo.site/w/1000/i/ed255a42010d8983e17ddac2c368d5cfa195db9fa342e4900de7efe01f54611f/hammer.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe1def7ee78698b8de2ab8fc7ee74dc44c2eb400ea1b5911495aca11f596c6e3/Artboard-10.jpg" data-mid="97520820" border="0" src="https://freight.cargo.site/w/1000/i/fe1def7ee78698b8de2ab8fc7ee74dc44c2eb400ea1b5911495aca11f596c6e3/Artboard-10.jpg" /> Next Project https://kylelynah.com/poppi-2024 Fri, 05 Jul 2024 16:15:53 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/poppi-2024 Poppi — 2024 Poppi came to VIRTUE for their debut anthem commercial for Super Bowl LVIII. Our spot celebrated a new era for soda, emphasizing Poppi’s vibrant, modern approach. The nostalgic, synth sounds of “Only You” by Yaz perfectly introduced the brand to new fans. <img width="2156" height="3252" width_o="2156" height_o="3252" data-src="https://freight.cargo.site/t/original/i/d6ada4fba63cd4f0cd8976cacb1c4a308affccedc080909c39f0fd8b9cd702a5/41964-7-0019.jpg" data-mid="214446423" border="0" src="https://freight.cargo.site/w/1000/i/d6ada4fba63cd4f0cd8976cacb1c4a308affccedc080909c39f0fd8b9cd702a5/41964-7-0019.jpg" /> <img width="928" height="1158" width_o="928" height_o="1158" data-src="https://freight.cargo.site/t/original/i/b3968f7deeefdf5a10e60e1e2f6918fc14955f1740ead46911ad40146302e5a5/Untitled-3DFArtboard-2.png" data-mid="214446337" border="0" src="https://freight.cargo.site/w/928/i/b3968f7deeefdf5a10e60e1e2f6918fc14955f1740ead46911ad40146302e5a5/Untitled-3DFArtboard-2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/480b35982cd840b6d565ec22a6e7e1bdad3360ec1391b84fc5a83815c223fd73/Untitled-1dsfArtboard-1.png" data-mid="214446336" border="0" src="https://freight.cargo.site/w/1000/i/480b35982cd840b6d565ec22a6e7e1bdad3360ec1391b84fc5a83815c223fd73/Untitled-1dsfArtboard-1.png" /> <img width="864" height="1184" width_o="864" height_o="1184" data-src="https://freight.cargo.site/t/original/i/a597f8ca18bb0c083dcbfe95431aae40bd50e0b50133cabbfddc1f7e973867f8/Untitled-3DFArtboard-3.png" data-mid="214446338" border="0" src="https://freight.cargo.site/w/864/i/a597f8ca18bb0c083dcbfe95431aae40bd50e0b50133cabbfddc1f7e973867f8/Untitled-3DFArtboard-3.png" /> <img width="2156" height="3252" width_o="2156" height_o="3252" data-src="https://freight.cargo.site/t/original/i/1beb544af4bb0ccdff55fe0a14d3ec8c87f1cbc9d85b315e2a46f3f8f7895e9d/41964-2-0029.jpg" data-mid="214446391" border="0" src="https://freight.cargo.site/w/1000/i/1beb544af4bb0ccdff55fe0a14d3ec8c87f1cbc9d85b315e2a46f3f8f7895e9d/41964-2-0029.jpg" /> <img width="1280" height="849" width_o="1280" height_o="849" data-src="https://freight.cargo.site/t/original/i/6ea6f324108d6310e6af4efe95b39e16328ffa88b5f936750420a45488e21806/41964-6-0033RT-Large.jpeg" data-mid="214447317" border="0" src="https://freight.cargo.site/w/1000/i/6ea6f324108d6310e6af4efe95b39e16328ffa88b5f936750420a45488e21806/41964-6-0033RT-Large.jpeg" /> <img width="849" height="1280" width_o="849" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6b5fbdb6dfb4c652eed2c48bff1025c1f86f16ef4f6283b478cc06c61aff09ba/41964-3-0005RT-Large.jpeg" data-mid="214447311" border="0" src="https://freight.cargo.site/w/849/i/6b5fbdb6dfb4c652eed2c48bff1025c1f86f16ef4f6283b478cc06c61aff09ba/41964-3-0005RT-Large.jpeg" /> <img width="3252" height="2156" width_o="3252" height_o="2156" data-src="https://freight.cargo.site/t/original/i/c67c3fcdeea8c1ef90ae179ab42dfe037c968e01f6fc9f4a50744ca3c567d4fa/41964-8-0011.jpg" data-mid="214446470" border="0" src="https://freight.cargo.site/w/1000/i/c67c3fcdeea8c1ef90ae179ab42dfe037c968e01f6fc9f4a50744ca3c567d4fa/41964-8-0011.jpg" /> Made with the team at Virtue ECD: Heather McTavish / CD/Design: Kyle Lynah / Copy: Will Stallmeyer, Shakyra Moore / Art: Joe Ferarro / Executive Producer: Kara Bello / Director: Agostina Galvez / Production Company: RadicalMedia / Post: Whitehouse &amp; Carbon / Editor: Sam Puglise-Kipley / Asst. Editor/VO: Cailin Curry and many others. Next Project https://kylelynah.com/logitech Fri, 05 Aug 2022 17:20:48 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/logitech Logitech Logitech turned to VIRTUE to amplify their Defy Logic platform aimed at creator communities. “Defy Logic” celebrates and empowers those uniting under a common philosophy of challenging the status quo, rewriting the new logic of tomorrow, and in turn Defying Logic. <img width="5400" height="1080" width_o="5400" height_o="1080" data-src="https://freight.cargo.site/t/original/i/96616c9357e7b20c01e6bc41ba71ee49556431dfe60f16086e7010bd1c666e16/Defy_22_logicians.jpg" data-mid="152540214" border="0" src="https://freight.cargo.site/w/1000/i/96616c9357e7b20c01e6bc41ba71ee49556431dfe60f16086e7010bd1c666e16/Defy_22_logicians.jpg" /> We placed the spotlight on seven “Logicians” from different backgrounds who each personify Defy Logic. These protagonists each use Logitech tools and technology in their own ventures and to connect with their rising communities. Representing the next generation pushing culture forward, our 2022 protagonists included Lizzo, Bretman Rock, Danucd, DJ Dave, Defaced, Elsa Majimbo, Kheris Rogers. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb20ca0ea0d8ba4ac13eaa06840888f1585a23730ab9a92eb119e7ccfa3fe8f8/vlcsnap-2022-09-09-21h57m19s949.png" data-mid="152541585" border="0" src="https://freight.cargo.site/w/1000/i/eb20ca0ea0d8ba4ac13eaa06840888f1585a23730ab9a92eb119e7ccfa3fe8f8/vlcsnap-2022-09-09-21h57m19s949.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c96404d928d8666c61f43158d1b0e22a130906fe4dd96709253ac0740403986/vlcsnap-2022-09-09-21h59m39s575.png" data-mid="152541624" border="0" src="https://freight.cargo.site/w/1000/i/9c96404d928d8666c61f43158d1b0e22a130906fe4dd96709253ac0740403986/vlcsnap-2022-09-09-21h59m39s575.png" /> <img width="2399" height="1347" width_o="2399" height_o="1347" data-src="https://freight.cargo.site/t/original/i/969b57e02b04a3595fb4d851c5c0b3fb33ab0713bb3aa680ac25691646f4506d/Screenshot-2025-07-21-9.39.45-PM.png" data-mid="236113326" border="0" src="https://freight.cargo.site/w/1000/i/969b57e02b04a3595fb4d851c5c0b3fb33ab0713bb3aa680ac25691646f4506d/Screenshot-2025-07-21-9.39.45-PM.png" /> <img width="2399" height="1347" width_o="2399" height_o="1347" data-src="https://freight.cargo.site/t/original/i/9252d5c52b01d8189a383b767edabf4e34186e11685a6d6692f65e15878ce553/Screenshot-2025-07-21-9.42.16-PM.png" data-mid="236113324" border="0" src="https://freight.cargo.site/w/1000/i/9252d5c52b01d8189a383b767edabf4e34186e11685a6d6692f65e15878ce553/Screenshot-2025-07-21-9.42.16-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/543899ba8cc1ae631be0da7b2196ac62c29ba41acd1fdd4bbfe1fc73cedea048/Screenshot-2024-05-05-at-8.36.jpg" data-mid="245874571" border="0" src="https://freight.cargo.site/w/1000/i/543899ba8cc1ae631be0da7b2196ac62c29ba41acd1fdd4bbfe1fc73cedea048/Screenshot-2024-05-05-at-8.36.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aa9776d7baad37ebcc7d0afbe65dd50f3819a6f266604a79a142686505fc0771/vlcsnap-2022-09-09-22h06m52s908.png" data-mid="152541640" border="0" src="https://freight.cargo.site/w/1000/i/aa9776d7baad37ebcc7d0afbe65dd50f3819a6f266604a79a142686505fc0771/vlcsnap-2022-09-09-22h06m52s908.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dffa8929a462cdbb41f612ebfb6677497953a12209132b154dd3b681d8895918/vlcsnap-2022-09-09-22h08m39s902.png" data-mid="152541653" border="0" src="https://freight.cargo.site/w/1000/i/dffa8929a462cdbb41f612ebfb6677497953a12209132b154dd3b681d8895918/vlcsnap-2022-09-09-22h08m39s902.png" /> Working with our team of Logicians, photographer Joshua Kissi and director-duo We Are From LA, we created a campaign showcasing people succeeding on their own terms. We shot stills and videos for Logitech social and our Logicians’ personal channels. <img width="1273" height="1901" width_o="1273" height_o="1901" data-src="https://freight.cargo.site/t/original/i/2c4fb05d13c5ba8f6a9f9517fd874fd89665d4fa5ccf5a29ffb2e890c301cb06/Kheris-Pinterest.jpg" data-mid="152540749" border="0" src="https://freight.cargo.site/w/1000/i/2c4fb05d13c5ba8f6a9f9517fd874fd89665d4fa5ccf5a29ffb2e890c301cb06/Kheris-Pinterest.jpg" /> <img width="1272" height="1901" width_o="1272" height_o="1901" data-src="https://freight.cargo.site/t/original/i/ca547b165ef3440343055f433a07451c06bedd4a517e0ebde683b6c835ae42c4/DJ-Dave-Pinterest.jpg" data-mid="152540747" border="0" src="https://freight.cargo.site/w/1000/i/ca547b165ef3440343055f433a07451c06bedd4a517e0ebde683b6c835ae42c4/DJ-Dave-Pinterest.jpg" /> <img width="1272" height="1901" width_o="1272" height_o="1901" data-src="https://freight.cargo.site/t/original/i/86d2020824563e23a52fcb21dce1aa415adc9995c1ecb910b798292010a43591/Office-Pinterest.jpg" data-mid="152540751" border="0" src="https://freight.cargo.site/w/1000/i/86d2020824563e23a52fcb21dce1aa415adc9995c1ecb910b798292010a43591/Office-Pinterest.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14980694757d083b8d8764abcf4b26ed1900437f1513945057e8e877952b76e2/JOB_2078_v3_FINAL_crop.jpg" data-mid="152544863" border="0" src="https://freight.cargo.site/w/1000/i/14980694757d083b8d8764abcf4b26ed1900437f1513945057e8e877952b76e2/JOB_2078_v3_FINAL_crop.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c92ac773f3630f9b6fbcb6b3f190f3b2f1044d7517949dbf19f829802a2ee2ba/JOKE_04539_v2_FINAL.jpg" data-mid="152540498" border="0" src="https://freight.cargo.site/w/1000/i/c92ac773f3630f9b6fbcb6b3f190f3b2f1044d7517949dbf19f829802a2ee2ba/JOKE_04539_v2_FINAL.jpg" /> <img width="1273" height="1901" width_o="1273" height_o="1901" data-src="https://freight.cargo.site/t/original/i/01d0b01790bc0d7b3cca3974d06e2cc45d2fa729a0a179a2805d6a7ff8f1c426/DanucD-Pinterest.jpg" data-mid="152540744" border="0" src="https://freight.cargo.site/w/1000/i/01d0b01790bc0d7b3cca3974d06e2cc45d2fa729a0a179a2805d6a7ff8f1c426/DanucD-Pinterest.jpg" /> <img width="3000" height="1867" width_o="3000" height_o="1867" data-src="https://freight.cargo.site/t/original/i/2599af6b7b891cd6e5503850c7b24249aa03d1d97b01c25a0c57051b6e07793c/ATHLETE_03257_V2_FINAL.jpg" data-mid="152540490" border="0" src="https://freight.cargo.site/w/1000/i/2599af6b7b891cd6e5503850c7b24249aa03d1d97b01c25a0c57051b6e07793c/ATHLETE_03257_V2_FINAL.jpg" /> Additionally, we looked to evolve Logitech’s visual elements as well as typography to add emphasis and reflect an evolving view of the world. We created an Escher-inspired weight of Logitech’s brand typeface Brown. Working with Lineto we designed the custom type showing multiple perspectives of each letterform much like the famous “Impossible Objects.” <img width="696" height="1040" width_o="696" height_o="1040" data-src="https://freight.cargo.site/t/original/i/8cb40199a477e0d7ec334f8ec42d4b331c3daa8d91f35ae3ff468a3ae8dfb915/Logitech_Brand-Guidelines_v1-1.png" data-mid="152653982" border="0" src="https://freight.cargo.site/w/696/i/8cb40199a477e0d7ec334f8ec42d4b331c3daa8d91f35ae3ff468a3ae8dfb915/Logitech_Brand-Guidelines_v1-1.png" /> Made with the team at VIRTUE GCD: Heather McTavish / CD Design: Kyle Lynah / ACD: Stefanie Gomez / Copywriters: Will Stallmeyer, Shakyra Moore / Art Director: Joe Ferraro / Design: Sarah May, Mel Hayes / Producers: Ken Kitch, Julie Vosburgh / Director: We Are From LA / Production Company: Iconoclast / Editor: Leo Scott @ Cartel and many others. Next Project https://kylelynah.com/google-chrome Mon, 28 Oct 2019 14:45:40 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/google-chrome Google Chrome In the decade since Chrome was born, the internet’s changed a lot and so has the world. Google came to us for their first campaign in eight years and we launched a campaign called Don’t Be A Browser. An anthem for the web to stop scrolling and browsing and instead harness the power of Chrome to do more in their world. I helped lead creative development as well as art direction and executed the idea across videos and social. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/74c874be342ff0a9bcab258f4764b155c0e511c4f1d19d63397a0f43ff4bbb05/00_12_15.Still004.jpg" data-mid="53549862" border="0" src="https://freight.cargo.site/w/1000/i/74c874be342ff0a9bcab258f4764b155c0e511c4f1d19d63397a0f43ff4bbb05/00_12_15.Still004.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a865c16129672842706963134be933fda695efd5f1a1f4754308959aef3b3d7/00_19_21.Still008.jpg" data-mid="53549865" border="0" src="https://freight.cargo.site/w/1000/i/9a865c16129672842706963134be933fda695efd5f1a1f4754308959aef3b3d7/00_19_21.Still008.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e5ac88be583839196d55a2696e43648d91e91bbb195d675746b7655528eeb17/00_21_11.Still009.jpg" data-mid="53549866" border="0" src="https://freight.cargo.site/w/1000/i/3e5ac88be583839196d55a2696e43648d91e91bbb195d675746b7655528eeb17/00_21_11.Still009.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9221bf7250cc2bb8f49426a47f151336b14f00a13ed794110b5c811a439e61e9/00_34_19.Still014.jpg" data-mid="53549868" border="0" src="https://freight.cargo.site/w/1000/i/9221bf7250cc2bb8f49426a47f151336b14f00a13ed794110b5c811a439e61e9/00_34_19.Still014.jpg" /> <img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/eca38786e61299b2eec2061c32986022c685df7f083061a43d8b648ee91112c1/G_chrome_DBAB_KV_diy_sink.png" data-mid="53549875" border="0" src="https://freight.cargo.site/w/1000/i/eca38786e61299b2eec2061c32986022c685df7f083061a43d8b648ee91112c1/G_chrome_DBAB_KV_diy_sink.png" /> <img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d007b73a26a7e907362bed9cfaf2c669b0bc73fce750640843a7eace6b8c418a/G_chrome_DBAB_KV_garden.png" data-mid="53549879" border="0" src="https://freight.cargo.site/w/1000/i/d007b73a26a7e907362bed9cfaf2c669b0bc73fce750640843a7eace6b8c418a/G_chrome_DBAB_KV_garden.png" /> <img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/51986c26661f0c4b94519d177c72725a028cb6249ac043659be122271962918a/G_chrome_DBAB_KV_yoga.png" data-mid="53549878" border="0" src="https://freight.cargo.site/w/1000/i/51986c26661f0c4b94519d177c72725a028cb6249ac043659be122271962918a/G_chrome_DBAB_KV_yoga.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/ea95ea2b642fe07afbf04462b34092f19e569bc887688df08cd5d7c34d8b80cd/chrome_closetabsright_opti.gif" data-mid="87249850" border="0" src="https://freight.cargo.site/w/1000/i/ea95ea2b642fe07afbf04462b34092f19e569bc887688df08cd5d7c34d8b80cd/chrome_closetabsright_opti.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/73ab000c415e043140a3216cb730534c617c958dbe49a691733fa216df920699/01_21_chrome_moon_logo2.gif" data-mid="53549880" border="0" src="https://freight.cargo.site/w/1000/i/73ab000c415e043140a3216cb730534c617c958dbe49a691733fa216df920699/01_21_chrome_moon_logo2.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1effd7a801d6c75b9860e8cd60d676fb41f74dbb8cee8833b4a5eac7b0b510d7/chrome_flip.gif" data-mid="87438457" border="0" src="https://freight.cargo.site/w/1000/i/1effd7a801d6c75b9860e8cd60d676fb41f74dbb8cee8833b4a5eac7b0b510d7/chrome_flip.gif" /> Made with the team at Virtue ECD: Trent Rohner / CD/Copy: Andy Verderosa / CD/Design: Kyle Lynah / ACD Art: Mary-Grace Moseley / Sr. Creatives: Jackie Saldano, Jenn Hubbard, Madeline Leary / Design: Jess Saesue / Producer: Jenn Gore / Director: The Malloys / VFX: Framestore / Editor: Gary Knight and many others. Next Project https://kylelynah.com/allyson-felix Fri, 29 Jul 2022 22:54:47 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/allyson-felix Allyson Felix — Defy Logic Allyson is a decorated track and field sprinter, an entrepreneur, a mother, an advocate for mothers on and off the track, a five-time recipient of the Jesse Owens Award, a record-setting winner of 11 Olympic medals.&nbsp;She’s started a shoe brand made designed by women for women called&nbsp;Saysh and she is also the embodiment of the Logitech’s Defy Logic ethos. She has turned old logic on its head and carved her own path in the world, all while empowering others to do the same for themselves. <img width="1834" height="1031" width_o="1834" height_o="1031" data-src="https://freight.cargo.site/t/original/i/1a7517e68b0c4d048d88ac41a0ffc774f0e6de09c5908276465f14d800ff0a25/AF_bleachers_1-1.jpg" data-mid="149139234" border="0" src="https://freight.cargo.site/w/1000/i/1a7517e68b0c4d048d88ac41a0ffc774f0e6de09c5908276465f14d800ff0a25/AF_bleachers_1-1.jpg" /> <img width="550" height="702" width_o="550" height_o="702" data-src="https://freight.cargo.site/t/original/i/bb6535db08ed507fc8c122cc52723adea3f86e7cd4d75f78ead00e94b9457e02/Defy_AllysonFelix_GIFS-3.gif" data-mid="149672968" border="0" src="https://freight.cargo.site/w/550/i/bb6535db08ed507fc8c122cc52723adea3f86e7cd4d75f78ead00e94b9457e02/Defy_AllysonFelix_GIFS-3.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3249ee5fa338b5d139367a17181b003d25fe31a406b4e1bea18335ed767b6552/DefyLogic_Still_4_16x9.jpg" data-mid="149139245" border="0" src="https://freight.cargo.site/w/1000/i/3249ee5fa338b5d139367a17181b003d25fe31a406b4e1bea18335ed767b6552/DefyLogic_Still_4_16x9.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0b123f114732cb564abae5aa48d2461a570171d54f3da97c18b8da7745a7c8a9/DefyLogic_Still_8_16x9.jpg" data-mid="149139241" border="0" src="https://freight.cargo.site/w/1000/i/0b123f114732cb564abae5aa48d2461a570171d54f3da97c18b8da7745a7c8a9/DefyLogic_Still_8_16x9.jpg" /> <img width="550" height="702" width_o="550" height_o="702" data-src="https://freight.cargo.site/t/original/i/b24badb352c229fc0e335c8a31b060d45672256fca809557325bdfcb60b5f3ba/Defy_AllysonFelix_GIFS-4.gif" data-mid="149672969" border="0" src="https://freight.cargo.site/w/550/i/b24badb352c229fc0e335c8a31b060d45672256fca809557325bdfcb60b5f3ba/Defy_AllysonFelix_GIFS-4.gif" /> Along with the ad running during the Tokyo Summer Olympics, we created a short 2 min documentary all about Saysh’s story with Logitech’s support and partnership for Vice.com. Made with the team at Virtue CD: Heather McTavish / CD/Design: Kyle Lynah / Copywriter: Heather McTavish, Will Stallmeyer / Art Director: Joe Ferarro / Designer: Mel Hayes / Producer: Ken Kitch / Director: Bianca Poletti / DP: Corey C. Waters / EP: Jackie Calleiro / Production Company: Epoch Films / Editor: Nina Sacharow and many others. Next Project