https://kylelynah.com Kyle Lynah - Design & Creative Direction Sat, 21 Mar 2026 20:30:37 +0000 https://kylelynah.com en https://kylelynah.com/about Mon, 28 Oct 2019 14:45:37 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/about <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/5e209d0307cbb5453a82026c9789dd86f3632f5a11975c7b71286a81d17a49f2/kyle-headshot-24.png" data-mid="248703209" border="0" data-scale="95" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5e209d0307cbb5453a82026c9789dd86f3632f5a11975c7b71286a81d17a49f2/kyle-headshot-24.png" /> A Little About Me I’m a creative director and designer working in New York. I’ve worked in branding and creative agencies for 15 years, specializing in art and design direction, branding, typography and visual storytelling. I work with clients and collaborate with freelancers, studios, production companies and agencies. I went to Rochester Institute of Technology for graphic design, worked at a letterpress shop in college and fell in love with typography. From there, I’ve continued my passion for design, ads, building brands and brainstorming ideas. ︎ &nbsp;&nbsp; ︎ Experience VIRTUEHead of Design, July 2026 – Present Creative Director, 2021 – 2026ACD — Art, 2018 – 2021Freelance – 2018 Arnold NYAssociate Creative Director — Art Director, 2011 – 2017 Education Rochester Institute of TechnologyGraphic Design, 2006 – 2010Bachelor’s of Fine Arts Clients Adidas / Clinique / Delta Airlines / Gallo / GM Chevrolet / Google / HBO / Hershey’s / Jergens / John Frieda / Logitech / L’Oréal / NYU Langone / Poppi / Ryze / Target / Unilever and others https://kylelynah.com/intro-1 Mon, 22 Apr 2024 14:51:58 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/intro-1 Head of Design @&nbsp;virtue Living &amp; Working in ny ︎︎︎Human working in a creative agency specializing in design and art direction. Primarily working on crafting art and stories for client projects and brands. ︎&nbsp;︎ https://kylelynah.com/all-work-title Wed, 11 Mar 2026 04:06:46 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/all-work-title view all work https://kylelynah.com/VIRTUE Sat, 21 Mar 2026 20:30:37 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/VIRTUE VIRTUE Refreshed the visual identity of the creative agency, VIRTUE. The brand refresh included the site, logos, design system, internal templates, and social.&nbsp;Visit Website ↗ Next Project https://kylelynah.com/poppi-2025 Wed, 16 Jul 2025 20:55:08 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/poppi-2025 poppi — Soda Thoughts For our second campaign with poppi, we encouraged soda drinkers to stop overthinking it. We debuted our 60-sec spot in an iconic moment for thinking about soda—Super Bowl LIX. Our hero spot dives into familiar soda moments, seeing people stuck in their own decision paralysis over which soda is the right choice for them. Until some influencers help them break free from their indecision with poppi—the soda with 5g or less of sugar. <img width="960" height="1200" width_o="960" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1d493a58b88eb6e977384a59af12139d709d0f21eff2f9f0c9a5cd7bc378dee7/poppi_2025_SuperBowl_PR_gif.gif" data-mid="235932843" border="0" src="https://freight.cargo.site/w/960/i/1d493a58b88eb6e977384a59af12139d709d0f21eff2f9f0c9a5cd7bc378dee7/poppi_2025_SuperBowl_PR_gif.gif" /> <img width="1334" height="2000" width_o="1334" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f993141aec964b5f11fe49a304455ada068eacf3d0e3d5b849a1d75a8feb3660/20241022_Poppi_CassidyMeyers_DriveThru_0753.png" data-mid="235995902" border="0" src="https://freight.cargo.site/w/1000/i/f993141aec964b5f11fe49a304455ada068eacf3d0e3d5b849a1d75a8feb3660/20241022_Poppi_CassidyMeyers_DriveThru_0753.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/726a8745930bbf8770dee8115cbeccf6817ee0ec094dd0d49c58f6fe11786b83/Diner_Sip_30.png" data-mid="248735627" border="0" src="https://freight.cargo.site/w/1000/i/726a8745930bbf8770dee8115cbeccf6817ee0ec094dd0d49c58f6fe11786b83/Diner_Sip_30.png" /> <img width="2300" height="1353" width_o="2300" height_o="1353" data-src="https://freight.cargo.site/t/original/i/2b2c4bf38c11dd4da518e88a3b17381c88881283a8128dc6b8d9584201ac7183/Diner_Booth_Girls.png" data-mid="248735467" border="0" src="https://freight.cargo.site/w/1000/i/2b2c4bf38c11dd4da518e88a3b17381c88881283a8128dc6b8d9584201ac7183/Diner_Booth_Girls.png" /> <img width="1500" height="2100" width_o="1500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/5e369c263c8f80ad091767262076c1504b4f3be7f582efb50ca7714bd79e8842/20241022_Poppi_CassidyMeyers_House_Product_0335.png" data-mid="248735462" border="0" src="https://freight.cargo.site/w/1000/i/5e369c263c8f80ad091767262076c1504b4f3be7f582efb50ca7714bd79e8842/20241022_Poppi_CassidyMeyers_House_Product_0335.png" /> <img width="1445" height="2000" width_o="1445" height_o="2000" data-src="https://freight.cargo.site/t/original/i/12f6622ef70a8ed1019bce5b0da54ab746c03ec5c408313b5f2746aa5ba1dff6/20241022_Poppi_CassidyMeyers_Theater_0588.png" data-mid="248735464" border="0" src="https://freight.cargo.site/w/1000/i/12f6622ef70a8ed1019bce5b0da54ab746c03ec5c408313b5f2746aa5ba1dff6/20241022_Poppi_CassidyMeyers_Theater_0588.png" /> Made with the team at Virtue ECD: Heather McTavish / GCD: Nari Kim / CD/Design: Kyle Lynah / Sr. Copy: Shakyra Moore / Sr. AD: Lena Laque-Almond / EP: Celia Williams / Director: Dave Meyers / EP: Dave Bernstein / Photographer: Cassidy Meyers / Production Company: Radical Media / Editor: Eddie Ringer @ Cartel and many others. Next Project https://kylelynah.com/fontal-lobe Sun, 06 Dec 2020 17:41:50 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/fontal-lobe Fontal Lobe ︎︎︎ Fontal Lobe is a handwritten typeface made in collaboration with Thom Baginski, creative director and copywriter. When Thom had brain surgery, he lost a tumor, but gained a unique style of handwriting. Working together, we turned his handwriting into a typeface and created designs that showcase his humor and handwritten type. Over 200+ characters of Thom’s handwriting were translated into a three-weight font family. Using OpenType features the typeface has some fun, semi-randomization with tons of alternate letters. <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/00dd343f80a52dc501a6ee60450601271bc1590a4331cf94962080d075402c84/Artboard-4.png" data-mid="209402510" border="0" src="https://freight.cargo.site/w/1000/i/00dd343f80a52dc501a6ee60450601271bc1590a4331cf94962080d075402c84/Artboard-4.png" /> <img width="1440" height="720" width_o="1440" height_o="720" data-src="https://freight.cargo.site/t/original/i/b8aba8fc37ecc15dbd7e890684df3b766f44c8dbb1bdd0ffd249ddf03c656fcd/myfonts_7.png" data-mid="209402514" border="0" src="https://freight.cargo.site/w/1000/i/b8aba8fc37ecc15dbd7e890684df3b766f44c8dbb1bdd0ffd249ddf03c656fcd/myfonts_7.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/018b3e8699152f9e2156af91850a2bcab70170a461be10f6384e9028f2fe9eed/Artboard-12.jpg" data-mid="97520823" border="0" src="https://freight.cargo.site/w/1000/i/018b3e8699152f9e2156af91850a2bcab70170a461be10f6384e9028f2fe9eed/Artboard-12.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f997b630950a9fbc62db2a2970d3bfd3590b2ad3d1ec27961b6b134c70e6c8e/Artboard-1-copy-2.jpg" data-mid="97520818" border="0" src="https://freight.cargo.site/w/1000/i/1f997b630950a9fbc62db2a2970d3bfd3590b2ad3d1ec27961b6b134c70e6c8e/Artboard-1-copy-2.jpg" /> <img width="1440" height="720" width_o="1440" height_o="720" data-src="https://freight.cargo.site/t/original/i/f1a1eff6947639013fb9696d39594b634e0a9d10200cafee68eb10eca75f21be/myfonts_1.png" data-mid="149664181" border="0" src="https://freight.cargo.site/w/1000/i/f1a1eff6947639013fb9696d39594b634e0a9d10200cafee68eb10eca75f21be/myfonts_1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/508bbac8b30617eda9c409353f3a7210746494e6d36516e55971ff65b391867b/Artboard-11.jpg" data-mid="97520822" border="0" src="https://freight.cargo.site/w/1000/i/508bbac8b30617eda9c409353f3a7210746494e6d36516e55971ff65b391867b/Artboard-11.jpg" /> <img width="1002" height="668" width_o="1002" height_o="668" data-src="https://freight.cargo.site/t/original/i/49d28605f159125fbcf796586ac36935f50dbb2ce0032c5d6c1e596cad22bf34/helloworld.gif" data-mid="91229717" border="0" src="https://freight.cargo.site/w/1000/i/49d28605f159125fbcf796586ac36935f50dbb2ce0032c5d6c1e596cad22bf34/helloworld.gif" /> <img width="373" height="852" width_o="373" height_o="852" data-src="https://freight.cargo.site/t/original/i/08aff3fb139caa4a2af95860bebc7667d4f8168bc34869caf29480c3762b5569/FL_receipt.jpeg" data-mid="184589397" border="0" src="https://freight.cargo.site/w/373/i/08aff3fb139caa4a2af95860bebc7667d4f8168bc34869caf29480c3762b5569/FL_receipt.jpeg" /> <img width="3200" height="2248" width_o="3200" height_o="2248" data-src="https://freight.cargo.site/t/original/i/45c09fa28a8e2de6a42f78fede690bbbb43eda36592c5a649b709f00b5bddb34/site-specimens-fontal-lobe.png" data-mid="91229749" border="0" src="https://freight.cargo.site/w/1000/i/45c09fa28a8e2de6a42f78fede690bbbb43eda36592c5a649b709f00b5bddb34/site-specimens-fontal-lobe.png" /> <img width="1156" height="1802" width_o="1156" height_o="1802" data-src="https://freight.cargo.site/t/original/i/01e2e87e131b3b380df5bae85787a737a4ffec804a23a4fd644f79bf4537154a/set.png" data-mid="107690612" border="0" src="https://freight.cargo.site/w/1000/i/01e2e87e131b3b380df5bae85787a737a4ffec804a23a4fd644f79bf4537154a/set.png" /> <img width="1294" height="1880" width_o="1294" height_o="1880" data-src="https://freight.cargo.site/t/original/i/704ab4c4a5e8f5e0e9d6ee08ea83a0cc2e166dd33749239801949b3ef1d46fe3/cat_flyer2b-sm.png" data-mid="107690657" border="0" src="https://freight.cargo.site/w/1000/i/704ab4c4a5e8f5e0e9d6ee08ea83a0cc2e166dd33749239801949b3ef1d46fe3/cat_flyer2b-sm.png" /> <img width="1158" height="1802" width_o="1158" height_o="1802" data-src="https://freight.cargo.site/t/original/i/ed255a42010d8983e17ddac2c368d5cfa195db9fa342e4900de7efe01f54611f/hammer.png" data-mid="107690610" border="0" src="https://freight.cargo.site/w/1000/i/ed255a42010d8983e17ddac2c368d5cfa195db9fa342e4900de7efe01f54611f/hammer.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe1def7ee78698b8de2ab8fc7ee74dc44c2eb400ea1b5911495aca11f596c6e3/Artboard-10.jpg" data-mid="97520820" border="0" src="https://freight.cargo.site/w/1000/i/fe1def7ee78698b8de2ab8fc7ee74dc44c2eb400ea1b5911495aca11f596c6e3/Artboard-10.jpg" /> Next Project https://kylelynah.com/delta Wed, 16 Jul 2025 18:29:01 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/delta Delta Airlines <img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/fe2971c139ed51d642217f0501e97bc59834d888ca279f43280c1f5f25e6e0fc/240510_DELTA_01_017_FINAL1-Large.jpeg" data-mid="235885169" border="0" src="https://freight.cargo.site/w/1000/i/fe2971c139ed51d642217f0501e97bc59834d888ca279f43280c1f5f25e6e0fc/240510_DELTA_01_017_FINAL1-Large.jpeg" /> <img width="900" height="1600" width_o="900" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c3af774d1f242067f00dea8774eeba36ac2036f909ff89bce00dc7e10b32a7a4/DL24-retail-social-story-3.png" data-mid="235885393" border="0" src="https://freight.cargo.site/w/900/i/c3af774d1f242067f00dea8774eeba36ac2036f909ff89bce00dc7e10b32a7a4/DL24-retail-social-story-3.png" /> <img width="3840" height="2880" width_o="3840" height_o="2880" data-src="https://freight.cargo.site/t/original/i/5ef01c858b93302f8001cce753545c054c7494ef23b88913d1527839d7c489d4/240510_DELTA_06_142_v2-copy.jpg" data-mid="245874550" border="0" src="https://freight.cargo.site/w/1000/i/5ef01c858b93302f8001cce753545c054c7494ef23b88913d1527839d7c489d4/240510_DELTA_06_142_v2-copy.jpg" /> <img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/dec0b6e78bf7b33639f48e73de1e55be1c0e7755c59dddc52a4c39479ae2396c/240509_DELTA_03_008_FINAL-Large.jpeg" data-mid="235887087" border="0" src="https://freight.cargo.site/w/1000/i/dec0b6e78bf7b33639f48e73de1e55be1c0e7755c59dddc52a4c39479ae2396c/240509_DELTA_03_008_FINAL-Large.jpeg" /> <img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/704971757b6e27cc54788a90002b9a9b8f60fae2d1aa4ea6b2bb27f398b38cc5/240510_DELTA_11_036_FINAL_clouds-Large.jpeg" data-mid="235885174" border="0" src="https://freight.cargo.site/w/1000/i/704971757b6e27cc54788a90002b9a9b8f60fae2d1aa4ea6b2bb27f398b38cc5/240510_DELTA_11_036_FINAL_clouds-Large.jpeg" /> Delta came to VIRTUE on the back of our holiday campaign for an overarching approach to their retail marketing in 2024. We came up with the branding, photography, design elements, and tonal approach for their tent-pole sales in summer and winter. Our approach favored simplicity with a natural, minimal editorial feel. We created a bright and light visual style to showcase Delta’s diverse travel offerings. Unique travel stamps added details to travel moments in a fun and playful way. <img width="900" height="1600" width_o="900" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7aa762aa64d2dcc88df9bd2aed0e7c6b1f7aa40aa9f5a4b6c0b8b7203b5289ab/DL24-retail-social-story-2.png" data-mid="235885392" border="0" src="https://freight.cargo.site/w/900/i/7aa762aa64d2dcc88df9bd2aed0e7c6b1f7aa40aa9f5a4b6c0b8b7203b5289ab/DL24-retail-social-story-2.png" /> <img width="2880" height="3840" width_o="2880" height_o="3840" data-src="https://freight.cargo.site/t/original/i/0dde391d6499ca5dc289b47bef198a6547409b692d4f443ab10dad940b8edb46/240510_DELTA_11_089_v4-copy.jpg" data-mid="245874551" border="0" src="https://freight.cargo.site/w/1000/i/0dde391d6499ca5dc289b47bef198a6547409b692d4f443ab10dad940b8edb46/240510_DELTA_11_089_v4-copy.jpg" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/75d5d3460c4ac13ab0d158b80de35b3e43f71348cf6f2b5159ffb863659f80cf/DL2024_RETAIL_Social_DL2024_RETAIL_in-Feed_1x1_Carousel-02-Large.png" data-mid="235885365" border="0" src="https://freight.cargo.site/w/1000/i/75d5d3460c4ac13ab0d158b80de35b3e43f71348cf6f2b5159ffb863659f80cf/DL2024_RETAIL_Social_DL2024_RETAIL_in-Feed_1x1_Carousel-02-Large.png" /> <img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/30598961023c7ebcbe5a6782d06cce65f64c41b000e038ab154678baa9d97ea0/240510_DELTA_04_278_FINAL-Large.jpeg" data-mid="235885172" border="0" src="https://freight.cargo.site/w/1000/i/30598961023c7ebcbe5a6782d06cce65f64c41b000e038ab154678baa9d97ea0/240510_DELTA_04_278_FINAL-Large.jpeg" /> <img width="1280" height="854" width_o="1280" height_o="854" data-src="https://freight.cargo.site/t/original/i/247f80bd86a864db95efc3fd0de5dce6e9f08c1de9e2a8ad692046e7ccd5c5a8/240510_DELTA_14_097_FINAL-Large.jpeg" data-mid="235885175" border="0" src="https://freight.cargo.site/w/1000/i/247f80bd86a864db95efc3fd0de5dce6e9f08c1de9e2a8ad692046e7ccd5c5a8/240510_DELTA_14_097_FINAL-Large.jpeg" /> <img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/2842f99c998e1ba751645f76fdcebb95bff5376bae301484a6278cdb13e1411e/240509_DELTA_01_299_v5_RGB-FINAL-Large.jpeg" data-mid="235887089" border="0" src="https://freight.cargo.site/w/1000/i/2842f99c998e1ba751645f76fdcebb95bff5376bae301484a6278cdb13e1411e/240509_DELTA_01_299_v5_RGB-FINAL-Large.jpeg" /> <img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/c80a89096aee5a5c787a464c890fb1b9669369c8f4dc7f865c70466550c8e291/dl-retail-winter-stamps-2c-anim.gif" data-mid="241871290" border="0" src="https://freight.cargo.site/w/1000/i/c80a89096aee5a5c787a464c890fb1b9669369c8f4dc7f865c70466550c8e291/dl-retail-winter-stamps-2c-anim.gif" /> Enjoy the Air Holiday Campaign VIRTUE created Enjoy the Air, a campaign for Delta’s premium cabins. In it, we invited passengers to reframe how they think about travel, showing that in a Delta Premium cabin, the flight is something to savor, not sit through. For the campaign’s initial launch, we created a suite of holiday campaign assets that encourage shoppers to upgrade their own travel for the holiday season, or give the gift of elevated travel to loved ones. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/f0fc05e38963568558295964fb0678bccb7095d3d22e8871e49053558c8398c5/Day3_Shot09_0685_v4_web2.jpg" data-mid="236002825" border="0" src="https://freight.cargo.site/w/1000/i/f0fc05e38963568558295964fb0678bccb7095d3d22e8871e49053558c8398c5/Day3_Shot09_0685_v4_web2.jpg" /> <img width="1500" height="859" width_o="1500" height_o="859" data-src="https://freight.cargo.site/t/original/i/cbede8e8e0b7b625d8f055ac44c746b4ed80a6d87ffae60731bc20eaa3f49a8c/Day2_Shot06_0671_extension_V4_2_KO.jpg" data-mid="236002823" border="0" src="https://freight.cargo.site/w/1000/i/cbede8e8e0b7b625d8f055ac44c746b4ed80a6d87ffae60731bc20eaa3f49a8c/Day2_Shot06_0671_extension_V4_2_KO.jpg" /> <img width="2600" height="1721" width_o="2600" height_o="1721" data-src="https://freight.cargo.site/t/original/i/b370aa8daa670f6d9abff46f2659ad7b2d0506efaaf58d89215b5bb9101a9c6c/Day2_Shot03_0244_v4_sRGB_web.jpg" data-mid="236002822" border="0" src="https://freight.cargo.site/w/1000/i/b370aa8daa670f6d9abff46f2659ad7b2d0506efaaf58d89215b5bb9101a9c6c/Day2_Shot03_0244_v4_sRGB_web.jpg" /> <img width="2062" height="1160" width_o="2062" height_o="1160" data-src="https://freight.cargo.site/t/original/i/668acc8156f36f9cb35d895bf59f07a12eba168b13f10bc76fe3f26da9cad5bc/Delta_Airport_3up.png" data-mid="236002826" border="0" src="https://freight.cargo.site/w/1000/i/668acc8156f36f9cb35d895bf59f07a12eba168b13f10bc76fe3f26da9cad5bc/Delta_Airport_3up.png" /> The ask was to craft a mid-lower funnel campaign to drive premium trial and gift card purchases during the holiday. +20M SkyMiles Members led to a +10% increase in Cyber Monday revenue compared YoY. Delta’s most successful Cyber Monday launch to date and our Enjoy The Air creative resulted in 4.4x higher engagement on the Delta homepage. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/897caa4c47873beed59b9359d3518298e158d5509ad40782fc3bb7cd0125066f/Delta_Airport_OOH.png" data-mid="236002827" border="0" src="https://freight.cargo.site/w/1000/i/897caa4c47873beed59b9359d3518298e158d5509ad40782fc3bb7cd0125066f/Delta_Airport_OOH.png" /> <img width="1500" height="896" width_o="1500" height_o="896" data-src="https://freight.cargo.site/t/original/i/4dba0244538a116e45a191bd034e33a84af0f17ce0db117cd0c573e0a6a399b6/Day1_Shot06_0466_v4_wider_crop-_web_rt.jpg" data-mid="236002820" border="0" src="https://freight.cargo.site/w/1000/i/4dba0244538a116e45a191bd034e33a84af0f17ce0db117cd0c573e0a6a399b6/Day1_Shot06_0466_v4_wider_crop-_web_rt.jpg" /> <img width="1500" height="1839" width_o="1500" height_o="1839" data-src="https://freight.cargo.site/t/original/i/365b05952146a9bd68761a63cad3389ccea4c5158c0341faf80bfaa0e255f401/000059370001.jpg" data-mid="236002815" border="0" src="https://freight.cargo.site/w/1000/i/365b05952146a9bd68761a63cad3389ccea4c5158c0341faf80bfaa0e255f401/000059370001.jpg" /> <img width="2048" height="2510" width_o="2048" height_o="2510" data-src="https://freight.cargo.site/t/original/i/7efbf9ec0845bb49c328eadbd1d7954f9b57a15951663bded92821202fed1c4e/000059370006.jpg" data-mid="236002816" border="0" src="https://freight.cargo.site/w/1000/i/7efbf9ec0845bb49c328eadbd1d7954f9b57a15951663bded92821202fed1c4e/000059370006.jpg" /> <img width="700" height="858" width_o="700" height_o="858" data-src="https://freight.cargo.site/t/original/i/aa5686d6adb318ec032f0cd4c0286762588b60b6c09dab2f7e26545ce5673274/000059330001.jpg" data-mid="236002810" border="0" src="https://freight.cargo.site/w/700/i/aa5686d6adb318ec032f0cd4c0286762588b60b6c09dab2f7e26545ce5673274/000059330001.jpg" /> <img width="700" height="858" width_o="700" height_o="858" data-src="https://freight.cargo.site/t/original/i/b27bd567593fc8046818f1f63db3a98a817fbc630b3bc9b090928fde19eb6263/000059340003.jpg" data-mid="236002811" border="0" src="https://freight.cargo.site/w/700/i/b27bd567593fc8046818f1f63db3a98a817fbc630b3bc9b090928fde19eb6263/000059340003.jpg" /> <img width="1500" height="1839" width_o="1500" height_o="1839" data-src="https://freight.cargo.site/t/original/i/8a519f970d900b2ba14a6ce52839b6c27c937f66c7c2abb1244867d025f6144b/000059350009.jpg" data-mid="236002814" border="0" src="https://freight.cargo.site/w/1000/i/8a519f970d900b2ba14a6ce52839b6c27c937f66c7c2abb1244867d025f6144b/000059350009.jpg" /> <img width="2048" height="2510" width_o="2048" height_o="2510" data-src="https://freight.cargo.site/t/original/i/58d19327ba6423ec009bde72d139b0aad0f026f92c8b65492f9616daddb9a370/000059340009.jpg" data-mid="236002813" border="0" src="https://freight.cargo.site/w/1000/i/58d19327ba6423ec009bde72d139b0aad0f026f92c8b65492f9616daddb9a370/000059340009.jpg" /> Made with the team at Virtue RETAIL 2024 // ECD: Heather McTavish / CD/Design: Kyle Lynah / ACD-Copy: James Santiago / ACD-Art: Kat Broydo / Designers: Sarah May, Daniel Hong / Producer: Amanda Stroud-Amory / Photographer: Amanda Fordyce and many others. ENJOY THE AIR // ECD: Heather McTavish / CD/Design: Kyle Lynah / Copywriters: Shakyra Moore, Will Stallmeyer / ADs: Lena Laque-Almond, Joe Ferraro / Designer: Daniel Hong / Executive Producer: Ken Kitch / Producer: Kara Bello / Production Co: Untold Studios / Photographer: Rosie Matheson / Retoucher: Kaia Zak and many others. Next Project https://kylelynah.com/poppi-2024 Fri, 05 Jul 2024 16:15:53 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/poppi-2024 Poppi — 2024 Poppi came to VIRTUE for their debut anthem commercial for Super Bowl LVIII. Our spot celebrated a new era for soda, emphasizing Poppi’s vibrant, modern approach. The nostalgic, synth sounds of “Only You” by Yaz perfectly introduced the brand to new fans. <img width="2156" height="3252" width_o="2156" height_o="3252" data-src="https://freight.cargo.site/t/original/i/d6ada4fba63cd4f0cd8976cacb1c4a308affccedc080909c39f0fd8b9cd702a5/41964-7-0019.jpg" data-mid="214446423" border="0" src="https://freight.cargo.site/w/1000/i/d6ada4fba63cd4f0cd8976cacb1c4a308affccedc080909c39f0fd8b9cd702a5/41964-7-0019.jpg" /> <img width="928" height="1158" width_o="928" height_o="1158" data-src="https://freight.cargo.site/t/original/i/b3968f7deeefdf5a10e60e1e2f6918fc14955f1740ead46911ad40146302e5a5/Untitled-3DFArtboard-2.png" data-mid="214446337" border="0" src="https://freight.cargo.site/w/928/i/b3968f7deeefdf5a10e60e1e2f6918fc14955f1740ead46911ad40146302e5a5/Untitled-3DFArtboard-2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/480b35982cd840b6d565ec22a6e7e1bdad3360ec1391b84fc5a83815c223fd73/Untitled-1dsfArtboard-1.png" data-mid="214446336" border="0" src="https://freight.cargo.site/w/1000/i/480b35982cd840b6d565ec22a6e7e1bdad3360ec1391b84fc5a83815c223fd73/Untitled-1dsfArtboard-1.png" /> <img width="864" height="1184" width_o="864" height_o="1184" data-src="https://freight.cargo.site/t/original/i/a597f8ca18bb0c083dcbfe95431aae40bd50e0b50133cabbfddc1f7e973867f8/Untitled-3DFArtboard-3.png" data-mid="214446338" border="0" src="https://freight.cargo.site/w/864/i/a597f8ca18bb0c083dcbfe95431aae40bd50e0b50133cabbfddc1f7e973867f8/Untitled-3DFArtboard-3.png" /> <img width="2156" height="3252" width_o="2156" height_o="3252" data-src="https://freight.cargo.site/t/original/i/1beb544af4bb0ccdff55fe0a14d3ec8c87f1cbc9d85b315e2a46f3f8f7895e9d/41964-2-0029.jpg" data-mid="214446391" border="0" src="https://freight.cargo.site/w/1000/i/1beb544af4bb0ccdff55fe0a14d3ec8c87f1cbc9d85b315e2a46f3f8f7895e9d/41964-2-0029.jpg" /> <img width="1280" height="849" width_o="1280" height_o="849" data-src="https://freight.cargo.site/t/original/i/6ea6f324108d6310e6af4efe95b39e16328ffa88b5f936750420a45488e21806/41964-6-0033RT-Large.jpeg" data-mid="214447317" border="0" src="https://freight.cargo.site/w/1000/i/6ea6f324108d6310e6af4efe95b39e16328ffa88b5f936750420a45488e21806/41964-6-0033RT-Large.jpeg" /> <img width="849" height="1280" width_o="849" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6b5fbdb6dfb4c652eed2c48bff1025c1f86f16ef4f6283b478cc06c61aff09ba/41964-3-0005RT-Large.jpeg" data-mid="214447311" border="0" src="https://freight.cargo.site/w/849/i/6b5fbdb6dfb4c652eed2c48bff1025c1f86f16ef4f6283b478cc06c61aff09ba/41964-3-0005RT-Large.jpeg" /> <img width="3252" height="2156" width_o="3252" height_o="2156" data-src="https://freight.cargo.site/t/original/i/c67c3fcdeea8c1ef90ae179ab42dfe037c968e01f6fc9f4a50744ca3c567d4fa/41964-8-0011.jpg" data-mid="214446470" border="0" src="https://freight.cargo.site/w/1000/i/c67c3fcdeea8c1ef90ae179ab42dfe037c968e01f6fc9f4a50744ca3c567d4fa/41964-8-0011.jpg" /> Made with the team at Virtue ECD: Heather McTavish / CD/Design: Kyle Lynah / Copy: Will Stallmeyer, Shakyra Moore / Art: Joe Ferarro / Executive Producer: Kara Bello / Director: Agostina Galvez / Production Company: RadicalMedia / Post: Whitehouse &amp; Carbon / Editor: Sam Puglise-Kipley / Asst. Editor/VO: Cailin Curry and many others. Next Project https://kylelynah.com/google-chrome Mon, 28 Oct 2019 14:45:40 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/google-chrome Google Chrome In the decade since Chrome was born, the internet’s changed a lot and so has the world. Google came to us for their first campaign in eight years and we launched a campaign called Don’t Be A Browser. An anthem for the web to stop scrolling and browsing and instead harness the power of Chrome to do more in their world. I helped lead creative development as well as art direction and executed the idea across videos and social. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/74c874be342ff0a9bcab258f4764b155c0e511c4f1d19d63397a0f43ff4bbb05/00_12_15.Still004.jpg" data-mid="53549862" border="0" src="https://freight.cargo.site/w/1000/i/74c874be342ff0a9bcab258f4764b155c0e511c4f1d19d63397a0f43ff4bbb05/00_12_15.Still004.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a865c16129672842706963134be933fda695efd5f1a1f4754308959aef3b3d7/00_19_21.Still008.jpg" data-mid="53549865" border="0" src="https://freight.cargo.site/w/1000/i/9a865c16129672842706963134be933fda695efd5f1a1f4754308959aef3b3d7/00_19_21.Still008.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e5ac88be583839196d55a2696e43648d91e91bbb195d675746b7655528eeb17/00_21_11.Still009.jpg" data-mid="53549866" border="0" src="https://freight.cargo.site/w/1000/i/3e5ac88be583839196d55a2696e43648d91e91bbb195d675746b7655528eeb17/00_21_11.Still009.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9221bf7250cc2bb8f49426a47f151336b14f00a13ed794110b5c811a439e61e9/00_34_19.Still014.jpg" data-mid="53549868" border="0" src="https://freight.cargo.site/w/1000/i/9221bf7250cc2bb8f49426a47f151336b14f00a13ed794110b5c811a439e61e9/00_34_19.Still014.jpg" /> <img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/eca38786e61299b2eec2061c32986022c685df7f083061a43d8b648ee91112c1/G_chrome_DBAB_KV_diy_sink.png" data-mid="53549875" border="0" src="https://freight.cargo.site/w/1000/i/eca38786e61299b2eec2061c32986022c685df7f083061a43d8b648ee91112c1/G_chrome_DBAB_KV_diy_sink.png" /> <img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d007b73a26a7e907362bed9cfaf2c669b0bc73fce750640843a7eace6b8c418a/G_chrome_DBAB_KV_garden.png" data-mid="53549879" border="0" src="https://freight.cargo.site/w/1000/i/d007b73a26a7e907362bed9cfaf2c669b0bc73fce750640843a7eace6b8c418a/G_chrome_DBAB_KV_garden.png" /> <img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/51986c26661f0c4b94519d177c72725a028cb6249ac043659be122271962918a/G_chrome_DBAB_KV_yoga.png" data-mid="53549878" border="0" src="https://freight.cargo.site/w/1000/i/51986c26661f0c4b94519d177c72725a028cb6249ac043659be122271962918a/G_chrome_DBAB_KV_yoga.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/ea95ea2b642fe07afbf04462b34092f19e569bc887688df08cd5d7c34d8b80cd/chrome_closetabsright_opti.gif" data-mid="87249850" border="0" src="https://freight.cargo.site/w/1000/i/ea95ea2b642fe07afbf04462b34092f19e569bc887688df08cd5d7c34d8b80cd/chrome_closetabsright_opti.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/73ab000c415e043140a3216cb730534c617c958dbe49a691733fa216df920699/01_21_chrome_moon_logo2.gif" data-mid="53549880" border="0" src="https://freight.cargo.site/w/1000/i/73ab000c415e043140a3216cb730534c617c958dbe49a691733fa216df920699/01_21_chrome_moon_logo2.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1effd7a801d6c75b9860e8cd60d676fb41f74dbb8cee8833b4a5eac7b0b510d7/chrome_flip.gif" data-mid="87438457" border="0" src="https://freight.cargo.site/w/1000/i/1effd7a801d6c75b9860e8cd60d676fb41f74dbb8cee8833b4a5eac7b0b510d7/chrome_flip.gif" /> Made with the team at Virtue ECD: Trent Rohner / CD/Copy: Andy Verderosa / CD/Design: Kyle Lynah / ACD Art: Mary-Grace Moseley / Sr. Creatives: Jackie Saldano, Jenn Hubbard, Madeline Leary / Design: Jess Saesue / Producer: Jenn Gore / Director: The Malloys / VFX: Framestore / Editor: Gary Knight and many others. Next Project https://kylelynah.com/allyson-felix Fri, 29 Jul 2022 22:54:47 +0000 Kyle Lynah - Design & Creative Direction https://kylelynah.com/allyson-felix Allyson Felix — Defy Logic Allyson is a decorated track and field sprinter, an entrepreneur, a mother, an advocate for mothers on and off the track, a five-time recipient of the Jesse Owens Award, a record-setting winner of 11 Olympic medals.&nbsp;She’s started a shoe brand made designed by women for women called&nbsp;Saysh and she is also the embodiment of the Logitech’s Defy Logic ethos. She has turned old logic on its head and carved her own path in the world, all while empowering others to do the same for themselves. <img width="1834" height="1031" width_o="1834" height_o="1031" data-src="https://freight.cargo.site/t/original/i/1a7517e68b0c4d048d88ac41a0ffc774f0e6de09c5908276465f14d800ff0a25/AF_bleachers_1-1.jpg" data-mid="149139234" border="0" src="https://freight.cargo.site/w/1000/i/1a7517e68b0c4d048d88ac41a0ffc774f0e6de09c5908276465f14d800ff0a25/AF_bleachers_1-1.jpg" /> <img width="550" height="702" width_o="550" height_o="702" data-src="https://freight.cargo.site/t/original/i/bb6535db08ed507fc8c122cc52723adea3f86e7cd4d75f78ead00e94b9457e02/Defy_AllysonFelix_GIFS-3.gif" data-mid="149672968" border="0" src="https://freight.cargo.site/w/550/i/bb6535db08ed507fc8c122cc52723adea3f86e7cd4d75f78ead00e94b9457e02/Defy_AllysonFelix_GIFS-3.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3249ee5fa338b5d139367a17181b003d25fe31a406b4e1bea18335ed767b6552/DefyLogic_Still_4_16x9.jpg" data-mid="149139245" border="0" src="https://freight.cargo.site/w/1000/i/3249ee5fa338b5d139367a17181b003d25fe31a406b4e1bea18335ed767b6552/DefyLogic_Still_4_16x9.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0b123f114732cb564abae5aa48d2461a570171d54f3da97c18b8da7745a7c8a9/DefyLogic_Still_8_16x9.jpg" data-mid="149139241" border="0" src="https://freight.cargo.site/w/1000/i/0b123f114732cb564abae5aa48d2461a570171d54f3da97c18b8da7745a7c8a9/DefyLogic_Still_8_16x9.jpg" /> <img width="550" height="702" width_o="550" height_o="702" data-src="https://freight.cargo.site/t/original/i/b24badb352c229fc0e335c8a31b060d45672256fca809557325bdfcb60b5f3ba/Defy_AllysonFelix_GIFS-4.gif" data-mid="149672969" border="0" src="https://freight.cargo.site/w/550/i/b24badb352c229fc0e335c8a31b060d45672256fca809557325bdfcb60b5f3ba/Defy_AllysonFelix_GIFS-4.gif" /> Along with the ad running during the Tokyo Summer Olympics, we created a short 2 min documentary all about Saysh’s story with Logitech’s support and partnership for Vice.com. Made with the team at Virtue CD: Heather McTavish / CD/Design: Kyle Lynah / Copywriter: Heather McTavish, Will Stallmeyer / Art Director: Joe Ferarro / Designer: Mel Hayes / Producer: Ken Kitch / Director: Bianca Poletti / DP: Corey C. Waters / EP: Jackie Calleiro / Production Company: Epoch Films / Editor: Nina Sacharow and many others. Next Project