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VIRTUE


Refreshed the visual identity of the creative agency, VIRTUE. The brand refresh included the site, logos, design system, internal templates, and social. Visit Website ↗



poppi — Soda Thoughts


For our second campaign with poppi, we encouraged soda drinkers to stop overthinking it. We debuted our 60-sec spot in an iconic moment for thinking about soda—Super Bowl LIX. Our hero spot dives into familiar soda moments, seeing people stuck in their own decision paralysis over which soda is the right choice for them. Until some influencers help them break free from their indecision with poppi—the soda with 5g or less of sugar.

Made with the team at Virtue
ECD: Heather McTavish / GCD: Nari Kim / CD/Design: Kyle Lynah / Sr. Copy: Shakyra Moore / Sr. AD: Lena Laque-Almond / EP: Celia Williams / Director: Dave Meyers / EP: Dave Bernstein / Photographer: Cassidy Meyers / Production Company: Radical Media / Editor: Eddie Ringer @ Cartel and many others.

Fontal Lobe

︎︎︎ Fontal Lobe is a handwritten typeface made in collaboration with Thom Baginski, creative director and copywriter. When Thom had brain surgery, he lost a tumor, but gained a unique style of handwriting. Working together, we turned his handwriting into a typeface and created designs that showcase his humor and handwritten type. Over 200+ characters of Thom’s handwriting were translated into a three-weight font family. Using OpenType features the typeface has some fun, semi-randomization with tons of alternate letters.
Mark

Poppi — 2024


Poppi came to VIRTUE for their debut anthem commercial for Super Bowl LVIII. Our spot celebrated a new era for soda, emphasizing Poppi’s vibrant, modern approach. The nostalgic, synth sounds of “Only You” by Yaz perfectly introduced the brand to new fans.

Made with the team at Virtue
ECD: Heather McTavish / CD/Design: Kyle Lynah / Copy: Will Stallmeyer, Shakyra Moore / Art: Joe Ferarro / Executive Producer: Kara Bello / Director: Agostina Galvez / Production Company: RadicalMedia / Post: Whitehouse & Carbon / Editor: Sam Puglise-Kipley / Asst. Editor/VO: Cailin Curry and many others.

Google Chrome


In the decade since Chrome was born, the internet’s changed a lot and so has the world. Google came to us for their first campaign in eight years and we launched a campaign called Don’t Be A Browser. An anthem for the web to stop scrolling and browsing and instead harness the power of Chrome to do more in their world. I helped lead creative development as well as art direction and executed the idea across videos and social.

Made with the team at Virtue

ECD: Trent Rohner / CD/Copy: Andy Verderosa / CD/Design: Kyle Lynah / ACD Art: Mary-Grace Moseley / Sr. Creatives: Jackie Saldano, Jenn Hubbard, Madeline Leary / Design: Jess Saesue / Producer: Jenn Gore / Director: The Malloys / VFX: Framestore / Editor: Gary Knight and many others.